Monday, November 22, 2010

Go Go Gadget

Timeless: a word used to describe something that has transcended the ability to be dated. When you use that word in reference to women, you may conjure up thoughts of Sophia Loren, or perhaps Audrey Hepburn. In fact, that very descriptive has been ranked as one of the top adjectives that a women would like to be called when her date is complimenting her beauty. If she desires for her look to be timeless, wouldn't it stand to reason that you should look to purchase her something that is equally so? Sure, a diamond is forever, but they are also ridiculously expensive. How about we shoot for something under $1000? And with that, we are onto my third gift idea for the season: the trench coat.

Burberry has been associated with the trench coat name since the early 1900's and even more so after the second World War. This amazing brand has made a name for themselves, but why not get your lady something that is a little bit less brand-noticeable? Their trademark check is plastered on almost everything they do, thus allowing the coat to subconsciously "name drop" for you. (Also, most Burberry trenches start over the $1000 limit I set earlier). Instead, why not try one of the timeless trenches by Gryphon?

Aimee Cho is a former fashion writer for Vogue magazine who realized that the chic trench coat needed a mid-price point option for fashion savvy shoppers. Many other items like a classic tee shirt, perfect denim, and even cashmere sweaters had a variety of tiers out in the market to fit the pocketbook of most shoppers. The trench, however, seemed to be missing the high quality, mid-priced option. It was upon this revelation that Aimee started Gryphon New York. In a short amount of time, Gryphon has become a favorite with celebrities, fashion magazines, and retailers.

Final Verdict: Gryphon's flirty, yet classic take on this coat is well worth the price. And if properly cared for, your coat will be timeless as well. For a cheaper option try the shorter "mini trench" pictured above.

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